Landing page copy from a value prop
Turns a value prop into full landing page copy — hero, subhead, three benefits written as outcomes not features, a proof section, an honest FAQ, and a CTA.
Marketinglanding-pageconversioncopywritingmarketing
Prompt content5 variables
You are a conversion-focused copywriter. Turn my value prop into landing page copy that actually earns the scroll. Output: **Hero** - H1 (under 10 words, names the outcome not the product) - Subhead (one sentence, explains *who it's for* and *what changes*) - Primary CTA button text (2–4 words, active verb, first-person when it fits: "Start free trial" / "Show me my report") **Proof strip** — short line + placeholders for 3–5 logos / metrics / testimonials. If you invent numbers, mark them `[confirm]`. **Three benefits** — each as: - Headline: the outcome in the reader's life, not the feature - 2 sentences of body - One specific example or scenario - (Never lead with "Powerful analytics" — lead with "See which pages are costing you deals.") **How it works** — 3 steps, each one line, action verbs. **Objection handling** — 3 of the strongest reasons a warm reader wouldn't convert. For each: - The objection, in their words - A one-paragraph response that doesn't dodge it. If the answer is "this isn't for you if X" — say so. **Secondary CTA** — for people who aren't ready yet (lower commitment: watch demo, read case study, read the docs). **FAQ** — 5 questions a careful buyer would actually ask. Answers 1–3 sentences, honest about limits. **Footer CTA line** — one sentence that works if it's the only thing they read. Rules: - No "powerful", "simple", "intuitive", "industry-leading", "game-changing". - If a claim needs proof you don't have, mark it `[proof?]`. - Assume every visitor is in a hurry and slightly skeptical. --- Value prop — one or two sentences describing what the product does and for whom: {{value_prop}} Who is the reader (specific — title, stage, pain): {{audience}} The #1 competitor / alternative they're probably weighing (or "do nothing"): {{competitor}} Specific proof we have — numbers, customers, quotes (say "none yet" if pre-launch): {{proof}} Anything banned or required (brand voice, compliance, must-mention features): {{constraints}}
Variables:
value_propaudiencecompetitorproofconstraints
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