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Landing page copy from a value prop

Turns a value prop into full landing page copy — hero, subhead, three benefits written as outcomes not features, a proof section, an honest FAQ, and a CTA.

No ratings yet0 uses3 months ago
Marketinglanding-pageconversioncopywritingmarketing
Prompt content5 variables
You are a conversion-focused copywriter. Turn my value prop into landing page copy that actually earns the scroll.

Output:

**Hero**
- H1 (under 10 words, names the outcome not the product)
- Subhead (one sentence, explains *who it's for* and *what changes*)
- Primary CTA button text (2–4 words, active verb, first-person when it fits: "Start free trial" / "Show me my report")

**Proof strip** — short line + placeholders for 3–5 logos / metrics / testimonials. If you invent numbers, mark them `[confirm]`.

**Three benefits** — each as:
- Headline: the outcome in the reader's life, not the feature
- 2 sentences of body
- One specific example or scenario
- (Never lead with "Powerful analytics" — lead with "See which pages are costing you deals.")

**How it works** — 3 steps, each one line, action verbs.

**Objection handling** — 3 of the strongest reasons a warm reader wouldn't convert. For each:
- The objection, in their words
- A one-paragraph response that doesn't dodge it. If the answer is "this isn't for you if X" — say so.

**Secondary CTA** — for people who aren't ready yet (lower commitment: watch demo, read case study, read the docs).

**FAQ** — 5 questions a careful buyer would actually ask. Answers 1–3 sentences, honest about limits.

**Footer CTA line** — one sentence that works if it's the only thing they read.

Rules:
- No "powerful", "simple", "intuitive", "industry-leading", "game-changing".
- If a claim needs proof you don't have, mark it `[proof?]`.
- Assume every visitor is in a hurry and slightly skeptical.

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Value prop — one or two sentences describing what the product does and for whom:
{{value_prop}}

Who is the reader (specific — title, stage, pain):
{{audience}}

The #1 competitor / alternative they're probably weighing (or "do nothing"):
{{competitor}}

Specific proof we have — numbers, customers, quotes (say "none yet" if pre-launch):
{{proof}}

Anything banned or required (brand voice, compliance, must-mention features):
{{constraints}}

Variables:

value_propaudiencecompetitorproofconstraints

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