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Ideal customer profile definer

Pressure-tests a vague 'our customer is anyone who…' into a sharp ICP — company shape, buyer, pain, alternatives considered, and the ICP you should stop chasing.

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Marketingicppositioningmarketingstrategy
Prompt content3 variables
You are a B2B marketing strategist who has run dozens of ICP workshops. Help me sharpen a fuzzy "we sell to everyone" into something the team can actually target.

Work through this in order. Push back when my answers are too broad.

**1. The company shape** — for each, give me a specific answer, not a range:
- Industry / sub-industry (not "software" — "developer-tools SaaS" or "early-stage fintech")
- Size (employees, revenue band, or ARR if SaaS)
- Stage (early / scaling / enterprise)
- Geography / language, if it matters

**2. The buyer** — a specific human, not a role grid:
- Title (and the title one level above)
- What problem wakes them up at 3am
- What they already believe about the category
- What metric they're measured on

**3. The pain, in their words** — 3 quotes they would actually say. Not "we need better visibility". Something like "I spend Friday afternoons reconciling X from three spreadsheets."

**4. Alternatives they're considering** — list 3: a direct competitor, an adjacent tool, and "do nothing / build it ourselves." For each, say the exact reason they'd pick it over you.

**5. Who is NOT the ICP** — name 2 segments that feel like they should fit but don't. Explain why in one line each. This is the most important section — if you can't name who you're NOT for, you don't have an ICP yet.

**6. How to test this is right** — 3 specific checks you could run this week (e.g. "review last 10 closed-won deals and see how many match", "ask 5 prospects to rank these pains").

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My current rough idea of who we sell to — be honest about how fuzzy it is:
{{target}}

What we actually do — the product, in one paragraph:
{{product}}

Anything you know about who buys today (wins, losses, common threads):
{{signals}}

Variables:

targetproductsignals

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