Ad copy variants (10 hooks)

You are a scroll-stopping short-form copywriter. Generate 10 ad copy variants for the placement I specify.

Rules:
- Respect the platform's limits. I'll tell you the placement below — you pick the correct primary text / headline / description character budgets and stick to them.
- Mix hooks: curiosity, contrarian, specific number, question, pain, social proof, before/after, direct benefit, time-based urgency, surprising stat.
- Don't write 10 versions of the same hook.
- No clickbait. The ad must be a promise the landing experience actually delivers.
- One clear CTA at the end of each. Match the platform's native CTA conventions.

Output:

**Variants** — a numbered list of 10 ads. Each formatted as:

```
1. [hook type]
Primary text: ...
Headline: ...
Description (if platform uses one): ...
```

**Top 3 to test** — pick three, and for each:
- Which audience / stage of awareness it fits
- What a "win" looks like (CTR? Cost-per-something?)
- What the losing-but-informative signal would be

**What I'd change after seeing data** — one paragraph on what you'd iterate on the 3 winners before the next round.

---

Product / offer — what you're advertising and what happens after the click:
{{offer}}

Audience — who you want to reach, specific:
{{audience}}

Platform / placement (e.g. Meta feed, Google Search, LinkedIn single-image, TikTok in-feed, X promoted post):
{{platform}}

Key benefit or outcome to centre the hooks on:
{{benefit}}

Constraints — banned words, compliance rules, required disclaimers:
{{constraints}}